Blog Accelerated Mobile Pages (AMP): The Definitive Guide for Marketers
When it comes to your website, speed matters. The longer your page takes to load, the more traffic you’ll lose.
A few years ago, Google launched its mobile-friendliness update and made page load speed one of its mobile search engine ranking factors. Today, load speed affects your position in the SERPs; so uses may not be able to see your page at all if it loads slowly.
What’s the solution? Accelerated Mobile Pages, or AMP. Well, maybe — there’s actually been pushback on AMP pages in recent years.
What is AMP? Is it still relevant? If you want to dig deeper into AMP and learn how to use it to grow your online marketing strategy, you are in the right place.
What Are Accelerated Mobile Pages (AMP)?
The AMP plugin was born out of a collaboration between tech giants like Google and Twitter.
In simple terms, Accelerated Mobile Pages is an open-source project designed to optimize faster mobile pages. It’s like taking a page that’s already mobile-friendly and making it load quicker, by stripping it down to basics.